Here?s the issue: the 2009 Bordeaux vintage is again being touted as the most important, highest quality, best, incredible, unbelievable, fantastic, unrelentingly phenomenal year for the region since dinosaurs were roaming the earth. These nearly risible accolades are pouring in not only from the châteaux but also from critics, distributors, and retailers. It certainly appears complicit, especially when you consider all of them said the same thing about 2000, 2003, 2005 and now ?09. Four incredible years in one decade is pretty damn good, yes? Critics are going to have to soon raise the scale of their point system to ?11? (it?s one louder than 10, isn?t it?) just to accommodate successive vintages of ever higher quality wine. But really it?s like the ?boy that cried wolf? story, where eventually no one believes it anymore. We?re already seeing some backpedaling from critics on older vintages that were once sold to us as being better than sliced bread.